Scale with confidence today. Exit with strength tomorrow.
We help mid-market healthtech and pharmacy companies align brand, story, and strategy. The result: buyers see value, not risk.
As seen on
Ready to see how buyers value you?
Your Exit Readiness Scorecard shows how your company performs across five buyer signals: clarity, proof, positioning, story, and presence.
Then, schedule your complimentary Exit Readiness Diagnostic to review your results with Dr. Roxie and Emily.
Great companies get undervalued every day.
You can have strong revenue, loyal customers, and proven outcomes — and still get discounted when it’s time to raise, recapitalize, or exit. Buyers don’t pay for innovation alone. They pay for clarity, credibility, and proof that your growth story is built to scale. If your positioning is fuzzy, your messaging fragmented, or your value unclear, you’re already leaving money on the table.
From growth to valuation. And every move in between.
We align your commercial, brand, and investor strategies into one scalable system.
90 days · 24–36 months from exit
Clarify customers and markets that drive value, strengthen positioning, and build the proof buyers expect.
Exit Readiness Sprint™
90 days · 12–18 months from exit
Craft a premium buyer narrative, package proof, and map target acquirers to create competitive tension.
Premium Acquisition Sprint™
12 months · Sustained category leadership
Embed fractional CMO leadership, demand systems, and valuation dashboards to accelerate deals and multiples.
Growth Engine Partnership™
We turn clarity into enterprise value.
Legacy DNA is a healthcare growth firm specializing in commercialization, valuation strategy, and brand transformation for healthtech and pharmacy leaders.
Our proprietary frameworks help you:
Build a defensible market position that earns premium multiples
Clarify your story so buyers, partners, and investors see your worth
Connect growth performance to measurable valuation outcomes
What buyers are really thinking
We’re pulling back the curtain on what separates healthtech companies that earn premium exits from those that don’t.
5 Hard Truths Exit Buyers Won’t Tell You
Most CEOs lose millions because they don’t see what buyers really value.
The #1 Reason Healthtech Companies Fail to Scale
High burn isn’t momentum — it’s fragility. See how efficient growth drives higher multiples.
What Makes a Healthtech Legend? 3 Traits That Command Premium Multiples
Clarity. Proof. Discipline. Learn the three traits buyers reward.
Unique Expertise and Proven Strategies
At Legacy DNA, our leadership combines unmatched academic distinction with hands-on experience driving growth and maximizing enterprise value for healthcare innovators and PE-backed companies.
Dr. Roxie Mooney, DBA – Founder & CEO
The first and only person with a doctorate in commercializing healthcare innovation, Roxie guides companies to faster growth and premium exits.
Meet Dr. Roxie →
Emily Hext – Strategic Growth Advisor
Emily helps founders turn strategy into measurable growth, boosting adoption, valuation, and scalability.
Meet the Team →
“We had something good. Legacy DNA made it better — and then some.”
— Dr. Stephen Vogt, Founder & CEO, BioPlus Specialty Pharmacy
When BioPlus partnered with Legacy DNA, they were respected but nearly invisible in a crowded specialty pharmacy market.
13 consecutive quarters of growth
Revenue grew from $750M → $2B
Gross profit up 202%
Two premium exits: Nautic Partners → Elevance Health