Top 3 Mistakes I See Healthtech Startups Make & How to Fix Them
To save the day, this post reveals just how simple it can be to raise more capital and earn more revenue with your healthtech business by fixing a few common mistakes.
5 Golden Nuggets of Wisdom from the Health Innovators Video Podcast
Here are 5 Health Innovator Show video podcast guests with golden nuggets of wisdom to help you innovate in the years ahead.
Frustrated by Floundering Health Tech Sales? You May Be Doing This Wrong.
If you can’t gain traction or grow past the glass ceiling, there may be a crack in your GTM strategy foundation. Here’s some insight and action steps!
Healthcare commercialization: Overcoming the long hard slog
It seems to me that no matter who you are, and no matter how eloquent or wise, no one can thrive in isolation. Nor should we try.
4 ways female founders can gain more access to funding
Sad but true: women who venture into entrepreneurship are not poised to get a fair deal. Here are a few things women founders can do to ensure they get better access to funding.
The secret to accelerating your company’s growth
The workforce is done making compromises. If you want to grow your company, you need to rethink your employee experience. Co-creating with them is the doorway.
Health tech: How to get more paying customers
Why do 95% of health innovations fail? It's a complicated question, but it all comes down to one proven, data-driven model: the Diffusion of Innovation (DoI).
How will you leave your mark on the world?
With the passing of the incredible Dr. Steve Vogt, I'm left pondering: How will I contribute to making the world a better place? And how will you?
What We’ve Got Here is a ‘Failure to Market(ing)’
Without effective marketing, your innovation most likely won't be adopted. Learn how Legacy DNA helps their clients and can help you!
Gasp! Are you the HiPPO in the room?
HiPPOs can tank your business if left unchecked. Here are 4 ways to deactivate the HiPPO and get back to the customer's voice... even if the HiPPO is you!
The tyranny of success: How to be a LEGO in a world of Blockbusters
What's the difference between a company that fails vs. one that stands the test of time? Listening to market changes, adapting, and pivoting. That's why LEGO thrives and Blockbuster failed.
“Launch vs. Commercialization" Is Like “Bone Apple Tea vs. Bon Appétit”
There's a big difference between launching and commercializing. And this seemingly innocent mistake could cost millions of dollars, or even worse, spark the demise of an entire company.
Don’t miss Dr. Roxie’s interview with Shahid Shaw on The #HCBiz Show
Check out Dr. Roxie's interview w/ Shahid Shaw of The #HCBiz Show! They talk about the importance of an early adoption strategy in your healthcare commercialization plan.
Health innovators: Turn this crisis into your success! 6 critical pivot lenses you need to look through
Crisis is inevitable. But you don't need to let it hold you back. Come read how pivots, even during the most disruptive times, can catapult your growth!
Make Commercialization Easy On Yourself
Creating a new healthcare innovation? Here are 4 tips to make healthcare commercialization easy on yourself so you can get your tech to market.
Why is Developing a Commercialization Plan for Healthcare Innovations so Hard?
For many health innovators, there’s often a simple commercialization goal in mind: market success.
3 Tips to Help Discouraged Healthcare Startups Navigate the "Trough of Sorrow"
The Trough of Sorrow is often attributed to the phase where the initial excitement of launching a startup begins to wane after numerous setbacks. Don't lose heart or momentum. This feeling is temporary.
3 Challenges Every Health Innovator Must Overcome to Thrive
We discuss the three common challenges across different phases of the innovation process that you should plan and prepare for to ensure your innovation doesn't get derailed.
How to Get Your Healthcare Innovation into the Right Hands
When bringing a healthcare innovation to market, there is a list of considerations that should be reviewed well before you’re ready to launch. Failure to address these considerations - strategically and proactively - can result in serious struggles with gaining a foothold in the market.
How Should You Price Your Healthcare Innovation to Attract Customers, Cover Costs & (Gasp) Make a Profit?
There’s a delicate balance between finding a price that satisfies consumers while still covering costs for innovators, all while bringing in that coveted profit margin that companies need in order to thrive and expand into the marketplace. So how should you price your healthcare innovation?