Many healthcare companies grow. Few build a legacy that lasts.
Winning in Healthcare: How the Best Builders Turn Growth Into Enterprise Value reveals the pattern behind the companies that became impossible for buyers to ignore. Eleven real stories. Six frameworks. One system for turning growth into enterprise value.
Get clear on your own before the conversation starts
“How Healthcare's Best Builders Pressure-Test Growth” gives you 12 structured AI prompts to run yourself — mapped to the six stages of the Enterprise Value Creation System. In about 20 minutes, this self-service diagnostic will help identify where growth is breaking, in your own words, on your own terms.
No consultant. No intake process. No obligation. Most CEOs who complete it identify one gap they hadn't been able to name before. That clarity is what makes the next conversation worth having.
Download the free AI Prompts →
THE SYSTEM
The Enterprise Value Creation System™
Most frameworks describe what to do. The Enterprise Value Creation System™ describes what actually happens — where value is created inside a healthcare company, where it gets lost, and what the companies that earn premium outcomes do differently.
CLIENT GROWTH STORY: BIOPLUS
See what the system looks like in practice
13
consecutive quarters of growth
$750M $2B
in revenue
+202%
gross profit increase
2 exits
Nautic Partners to Elevance Health
Roxie didn't just observe from the edges. She helped us translate complexity into clarity and made sure the decisions we were making supported not just the next quarter, but what the company would be worth when it was time to hand it to someone else.
Mark Montgomery
Former CEO, BioPlus Specialty Pharmacy
Dr. Roxie Mooney, DBA
Founder & CEO, Legacy DNA
20+ YEARS IN HEALTHCARE • 100+ HEALTHTECH LAUNCHES • 4 SUCCESSFUL EXITS
Dr. Roxie Mooney has spent more than 20 years inside some of healthcare's most complex and high-growth environments. Her work lives at the intersection of commercialization strategy and enterprise value.
She helped scale BioPlus Specialty Pharmacy from approximately $750M to $2B through acquisition into a Fortune 20 health plan.
She developed the Enterprise Value Creation System from years inside real healthcare companies, watching where value was created, where it was lost, and what the best builders had in common. That experience drives every chapter of this book.
Read more about Dr. Roxie →
READY TO WORK WITH LEGACY DNA?
The book is where you learn the EVCS™.
The firm is where you build it.
Legacy DNA works with a small number of mid-market healthtech and pharmacy leaders each year, companies with $10M to $250M in revenue that are serious about enterprise value and what comes next.
A Strategic Fit Call is a practical working conversation to determine whether the Enterprise Value Creation System™ (EVCS) is the right fit for where your company is right now.