A team built to deliver clarity, credibility, and enterprise value

We work alongside executives, boards, and investors when the stakes are high and the margin for error is thin.

Each member of our team plays a specific role in turning growth into enterprise value. It’s done through commercialization strategy, narrative clarity, operational rigor, and execution that holds up under scrutiny.

How we work together

We bring together strategy, storytelling, growth execution, creative, and AI acceleration into a single operating model. This allows us to move quickly without sacrificing discipline. The result is work that buyers, partners, and boards trust.

Our team is accustomed to:

Operating in regulated healthcare environments
Supporting PE-backed and founder-led leadership teams
Working inside real exit timelines and diligence pressure
Translating complexity into clear, defensible narratives

Leadership & senior advisors

Dr. Roxie Mooney

Founder & CEO

Dr. Roxie Mooney is a commercialization strategist, operator, and board-level advisor with deep experience guiding healthtech and pharmacy companies through growth, valuation inflection points, and exits.

Her work bridges doctoral-level rigor with hands-on execution in complex, regulated markets. He research and practice focus on how healthcare technology is commercialized, scaled, and valued —and how growth stories stand up under buyer scrutiny.

Dr. Roxie has been directly involved in four successful exits, including helping scale BioPlus Specialty Pharmacy from approximately $750M to $2B in revenue, leading to acquisitions by Nautic Partners and Elevance Health.

Her role at Legacy DNA is to set the standards, frameworks, and rigor that guide the firm’s work, ensuring every engagement reflects the same discipline, judgment, and outcome focus.
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Emily Hext

Strategic Growth Advisor

Emily Hext partners with CEOs and founders of PE-backed and mid-market healthtech and pharmacy companies to turn strategy into action by accelerating growth, increasing enterprise value, and positioning their companies for expansion or exit.

At Legacy DNA, she brings clarity to complexity by aligning vision with execution, sharpening positioning, and building systems that drive measurable, scalable growth.

Emily has driven 300%+ growth in pharmacy adoption, exceeded Medicare acquisition goals by 115%, and led enterprise-wide brand transformations that lifted acquisition, retention, and valuation.

Her background includes executive marketing and growth leadership roles at Chevron, Humana, Priority Health, and Elevance Health, where she managed multimillion-dollar portfolios and built consumer frameworks adopted enterprise-wide.
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Wendy Bacigalupi, MSc

Editor-in-Chief &
Chief Storyteller

Wendy’s two-plus decades of experience in professional writing, strategic consulting, marketing communications, and media and public relations are evident in her work. Her background in helping high-tech and Internet companies, financial-management firms, and healthcare innovators operating in FDA-regulated environments sets her up for the success of Legacy DNA’s clients.

Wendy holds degrees in Journalism, Communications, Health Communication from Boston University. She has published articles in a number of Southeastern healthcare magazines and journals and regularly ghostwrites for C-level healthcare executives and physicians.

Her contributions have earned four 2019 U.S. Apex Awards, including two Grand Awards and two Excellence Awards, in addition to multiple ASTER awards (2011-2021) and FHSPRM awards.

Brenda A. Barham, MFA-CWE

Marketing Intelligence &
Narrative Strategy

Brenda believes in the power of storytelling and how experiences can shape, strengthen, or challenge our opinions, outlooks, choices, and values. 

Armed with that belief, she uses the power of words to illustrate the humanity and compassion so often missed in healthcare, making the often-sterile industry more approachable. This skill has allowed her to build stronger brand relationships and drive meaningful engagements with her clients, healthcare industries, and the market segments they serve.

Brenda is a lifelong learner with a BA in English, Creative Writing, and Marketing and an MFA in Creative Writing. She also holds an AA in Accounting and Business Law and is certified in Health Information Management.

Amy McIntyre

Visual Storyteller

Amy brings more than 20 years of experience developing creative systems and visual narratives across healthcare, government, aerospace, hospitality, and enterprise environments.

Her work spans print, digital, and 3D assets, with experience supporting organizations like AAA, Kroger, Lockheed Martin, Orlando Health, Disney Imagineering, and Walt Disney World.

At Legacy DNA, Amy translates strategy into visual clarity, ensuring that stories are not only well-told, but immediately understandable and usable in high-stakes conversations.

Daisy Josol

New Media & Operations
Coordinator

Daisy supports Legacy DNA’s media, content, and relationship operations. She brings a strong operational mindset, managing logistics, relationships, and execution across multiple moving parts. Her background spans business administration, project coordination, education, and creative support roles.

Daisy ensures that behind-the-scenes systems run smoothly — allowing senior leaders to focus on strategy, insight, and outcomes.

In college, Daisy’s interest in administration work grew as she found that she enjoys tasks like organizing, executing ideas, and connecting with her teammates and others she meets while getting things done. At Legacy, she’s delighted that she can marry her skills with her passions as she connects the dots between work and play.

Amanda Gaid

Director of Content &
Digital Strategy

Amanda turns big, messy ideas into sharp stories, scalable strategies, and digital ecosystems that actually work.

For over a decade, Amanda has led Legacy DNA’s content and digital direction. She builds thought leadership platforms, integrated marketing funnels, and brand storytelling frameworks that connect science, strategy, and sales.

Over her career, Amanda has helped clients ranging from scrappy startups to Fortune 50 giants. She helps them figure out how to say what they really mean — and make people care about it. She’s ghostwritten for executives and innovators across healthcare, tech, and creative industries.

As a seasoned digital nomad with a travel obsession, she’s probably planning her next working vacation as you read this.

Human expertise,
accelerated by AI

Healthcare doesn’t reward shortcuts.

Pure AI solutions move fast but fail under scrutiny. They lack sector judgment, regulatory awareness, and the credibility needed in complex buying environments.

Legacy DNA uses AI to accelerate insight, pattern recognition, and execution speed. At the same time, our human expertise brings judgment, accountability, and trust.

This balance helps us move quickly while producing quality, scalable work.

Our AI-Augmented Operating Model

We embed AI systems into our workflows to accelerate research, insight generation, and execution, while maintaining senior-level human oversight at every decision point.

AI systems embedded across our work:

Strategy & Research Systems
Accelerate market research, synthesis, and strategic option modeling so leaders can move faster with confidence.
Market & Competitive Intelligence Systems
Continuously monitor competitors, category shifts, and market signals to inform positioning and growth decisions.
Content & Narrative Acceleration Systems
Support rapid drafting, testing, and iteration of messaging, thought leadership, and customer-facing content.
Analytics & Insight Systems
Surface patterns, performance signals, and growth insights faster than manual analysis alone.

All AI systems are designed, governed, and reviewed by senior LDNA leaders. Final strategy, recommendations, and deliverables are always human-owned and client-approved.

Schedule Your
Strategic Fit Call

Legacy DNA works with leaders who are serious about exit readiness and outcomes.

If our perspective resonates with you, let's have a conversation about whether there’s real alignment and whether it makes sense to work together.

Book my Strategic Fit Call

Emily Hext

Strategic Growth Advisor

Emily Hext partners with CEOs and founders of PE-backed and mid-market healthtech and pharmacy companies to turn strategy into action by accelerating growth, increasing enterprise value, and positioning their companies for expansion or exit.

At Legacy DNA, she brings clarity to complexity by aligning vision with execution, sharpening positioning, and building systems that drive measurable, scalable growth. 

Emily has driven 300%+ growth in pharmacy adoption, exceeded Medicare acquisition goals by 115%, and led enterprise-wide brand transformations that lifted acquisition, retention, and valuation. Her background includes executive marketing and growth leadership roles at Chevron, Humana, Priority Health, and Elevance Health, where she managed multimillion-dollar portfolios and built consumer frameworks adopted enterprise-wide. 

Known for blending data-driven strategy with human-centered insight, Emily helps leaders scale with clarity and confidence. She holds an MBA from Webster University, a Bachelor of Science in Biology from Murray State University, and executive certifications from IDEO U and the Disney Institute.