Welcome to
Legacy DNA
Helping you craft your innovative future
Learn more about the formidable team behind Dr. Roxie and Legacy DNA.
At Legacy DNA, our story is not about us but about ensuring that your innovation finds its way into the hands of those who need it most.
Every morning, we awaken with a single purpose: to address the untapped potential of innovative healthcare technologies and advancements that too often fade into obscurity like relics in a "zombie graveyard."
The challenge is grounded in something other than the effectiveness of these remarkable products or their superiority compared to existing solutions. Rather, it lies in the formidable task of bringing innovation to the market, particularly within the intricate healthcare landscape.
Our dedication revolves around being the catalyst that transforms your healthcare innovations from concepts into tangible solutions. We are committed to dismantling the obstacles that hinder these valuable products from reaching their true potential.
Wendy Bacigalupi, MSc
Wendy’s two-plus decades of experience in professional writing, strategic consulting, marketing communications, and media and public relations are evident in her work. Her background in helping high-tech and Internet companies, financial-management firms, and healthcare innovators operating in FDA-regulated environments sets her up for the success of Legacy DNA’s clients.
Wendy holds a BA degree in Journalism, an MA in Communications, and a master of science (M.Sc.) in Health Communication from Boston University. She has published articles in a number of Southeastern healthcare magazines and journals and regularly ghostwrites for C-level healthcare executives and physicians. As an award-winning writer, she recently contributed to multiple book and magazine projects as an author and journalist, which resulted in four 2019 U.S. Apex Awards, including two Grand Awards and two Excellence Awards, in addition to multiple ASTER awards (2011-2021) and FHSPRM awards.
Editor in Chief & Chief Storyteller
Brenda A. Barham, MFA-CWE
Marketing Intelligence Officer & Story Spinner
Brenda believes in the power of storytelling and how experiences can shape, strengthen, or challenge our opinions, outlooks, choices, and values. Armed with that belief, she uses the power of words to illustrate the humanity and compassion so often missed in healthcare, making the often-sterile industry more approachable. This skill has allowed her to build stronger brand relationships and drive meaningful engagements with her clients, healthcare industries, and the market segments they serve.
Brenda is a lifelong learner with a BA in English, Creative Writing, and Marketing and an MFA in Creative Writing. She also holds an AA in Accounting and Business Law and is certified in Health Information Management.
Amy holds a Bachelor of Fine Arts (BFA) degree. She brings to Legacy DNA more than 20 years’ of experience developing visionary creative concepts and campaigns for various industries, including healthcare, government, aerospace, entertainment, hospitality, academics, and retail.
In this work, she has developed print and digital assets as well as 3D product renderings and illustrations for such companies as AAA, Axium Healthcare Pharmacy (part of The Kroger Co.), Disney Cruise Line, Disney Imagineering, Disneyland, Flossolution, the cities of Lake Worth Beach, Winter Garden and Ocoee, Lockheed Martin, Orlando Health, Peabody Hilton, U-Haul, Wal-Mart, Walt Disney World, and many others.
Visual Storyteller
Amy McIntyre
Erin Cece, MBA, MS
Chief Operating Officer & Innovation Manager
Erin has led sales, marketing, operations, and project management initiatives for global healthcare companies and agencies throughout her career. She has brought that expertise to Legacy DNA, where she heads operations. Her insights enable the company to align its values, focus, and clarity with client expectations and team happiness, resulting in improved operating procedures, efficiency, and outcomes.
If it concerns people, processes, systems, priorities, strategic direction, scaling, or growing a business from the ground up, Erin will surely be right in the thick of it.
Erin holds a BS in Psychology and Theatre Arts from Eastern Michigan University and an MBA and MS in Marketing from the University of Tampa.
Daisy Josol
New Media Coordinator
At Legacy DNA, Daisy helps immensely with producing the Health Innovators video show and podcast. From building relationships with new show guests to nurturing relationships with past ones, she helps to grow the show’s reach and ensure everything is running smoothly behind the scenes.
Daisy holds a degree in business administration and has held various virtual business and education roles for nearly a decade. From a virtual English teacher to a global project coordinator to a freelance graphic designer, she has a broad range of experiences.
In college, Daisy’s interest in administration work grew as she found that she enjoys tasks like organizing, executing ideas, and connecting with her teammates and others she meets while getting things done. At Legacy, she’s delighted that she can marry her skills with her passions as she connects the dots between work and play.
