How to leverage evidence to build a stronger value prop and win paying customers w/ Dr. Brian Fengler

It takes a real passion, and an intimate understanding of how healthcare works, to guide a healthcare startup into the industry - and succeed.

But when you leverage evidence for your solutions to create and build better, stronger value propositions, finding that pathway to success becomes easier.

Dr. Brian Fengler knows a thing or two about evidence and how it connects quality solutions to quality care in an all around win for the healthcare industry.

Anyone can break through barriers that hold their solution back by identifying their primary use case, primary value proposition, and then getting validation of the solution as quickly as possible.

That’s just what he did, and exactly what he is here to discuss with our audience this week! 

Here are the show highlights:

• How to solve for the Unmet Need (8:26)  

• Managing multifactorial Stakeholders (9:48)

• Identifying value propositions for multiple stakeholders (12:46)

• Focus on validation as quickly as possible (15:07)

• Creating stand-out value propositions (17:55)

• Using evidence backed ROI strategies for stronger value propositions (21:03)

I've spoken with dozens of health innovators, and nearly everyone is trying to figure out their best pivot strategy. But they don't know what to change, how to pivot, or if their new pivot strategy is the right move.

So I went into overdrive putting together a clear, actionable 5-step worksheet that will help you quickly define your most viable and profitable pivot path through the COVID crisis. And I’m giving it to you for FREE — no strings attached at legacy-dna.com/pivot

Guest Bio

Dr. Brian Fengler is Co-Founder and Chief Medical Officer for EvidenceCare, a decision support tool that delivers evidence-based medicine, individualized for each patient a clinician treats.

Dr. Fengler is a healthcare innovator with 15 years of experience as a physician leader, managing partner of a physician group, facility operator in addition to being a Founder/CEO of a digital health startup, and now Chief Medical Officer.

He leverages his passion for making a difference in healthcare and improving clinical workflow to create solutions that help physicians make better care decisions.

If you want more information about EvidenceCare or wish to reach out to Dr. Fengler, you can get in touch with him on LinkedIn at  @Brian Fengler, MD.