Steve is here to give our listeners some tips on how to avoid those pitfalls while serving up some tried and true strategies to help you stay focused on your end goals.

Whether you’re having a difficult time trusting your instincts or just second-guessing yourself out of a successful commercialization run, you need to give yourself a break and listen to Shawn’s story - then get back to the hard work of reaching your pinnacle!

From understanding ‘person first’ language to tying healthcare, wellness, and lifestyle together, Dr. Saunders shows us how she successfully took an idea to market - even when her main audience hadn’t yet taken interest.

João Bocas knows a lot about wearables - he’s often referred to as the #1 digital health influencer. And in this week’s episode, he joins us as we take a deep dive into the world of wearable technology.

Warren talks about assumptions and past behavior, understanding who the adopters (and innovators) are in the adoption cycle, and even the balance of benefit/cost.

Touching on everything from how to leverage relationships you’ve built over the years to understanding the criteria and framework for a true unicorn business, John Figueroa brings it all to the table for listeners.

Marina and her husband Eugene were able to reimagine a traditional - and often underutilized health coaching solution and, with the help of an unplanned pandemic, bring it into the 21st century.

Dr. Joseph Kvedar has had his finger on the pulse of digital health and telehealth for over 30 years - so, when it comes to hyper shifting technology and business models, or even stalled out progress, he’s the man you want on your team.

That’s why I was thrilled when he agreed to come onto the show, again, and share his expertise and thoughts on all those moving parts.

On this week’s show, Christine helps dispel some of the myths around writing and submitting proposals while also providing strategic insights on how small startups can increase their chances of securing funds.

Mauro Guillen understands how trends work and the implications of their effect on the trajectory of innovation in the future. Which is why we’re thrilled he’s sitting down with our viewers and listeners to shed some light on where we are now - and where we’re headed in the next decade.

In this week’s episode, learn how strategy can be both quick and thoughtful if we simply take the time necessary to really listen to what our market, and customers, are telling us.

Patrick sits down with us this week to share his insights and experiences in bringing successful healthcare solutions to market - from every side of the coin, and without trying to boil the ocean. It doesn’t matter who your target market is for this one because there’s something for everyone.

Eric Dai from Bio Launch at the University of Pennsylvania knows a few things about establishing problem and solution awareness - and how that works with product-market fit. One of the keys to being “seen” is by helping people first. You’ll never make money if you’re not providing a product or service that fills a need or solves a problem.

Dishing on everything from out-of-this-world-crazy statistics to successfully weighing the pros and cons that line your commercialization path, Dr. Ruzzo delivers on key insights and strategies we know you’re looking for.

In our latest episode, Mayur talks about key strategies he put into place that helped him bring 50 healthcare systems on board. And, come on, 50? That’s amazing for a healthcare innovation!

On our latest Executive Briefing, we talk to a new panel featuring Francesco Lucarelli, Chief Commercial Officer and Partner at HCB Health, Chuck Hazzard, VP of Wearables and Integrations at Heads Up Health, and Sara Badahman, CEO and Founder of HIPAAtrek. We discussed everything from interoperability to health information exchange (HIEs) to help identify data that can build strategies and tactics that any innovator can deploy in their commercialization process.

When it comes to commercialization challenges, Heather Underwood, CEO of EvoEndo, sees each one as an opportunity. With a career that reaches across continents, she’s learned a thing or two (or a thousand) about how to be creative when commercializing her solutions - and be successful while doing it.

If commercialization is proving more difficult than you expected, then you’re going to want to tune in to this episode. Come hear this multi-market and multi-country success outline some of her winning tips and strategies on how to successfully tell your story and commercialize your solution!

Want to know why ego has no place in commercialization? Or how to avoid being the HIPPO in the room? Or why it’s never a failure if you’re learning something? Pull up a seat and join us for John’s story!

On this week’s segment, Jeffrey Carlisle, CEO at Pneuma Systems Corporation; Howard Rosen, CEO and Founder of LifeWIRE; and Brent Wright, Associate Dean for Rural Health Innovation at the University of Louisville, join me for a discussion that centers on the data biome and understanding how data value works in healthcare.