About the firm

Built for commercialization,
valuation, and exit outcomes

Legacy DNA is a growth partner for mid-market healthtech and pharmacy companies operating under real enterprise-value and exit pressure.

Speed. Clarity. Impact.

These aren’t aspirations. They’re operating requirements.

We work with founders, executive teams, and private equity operators who already have strong businesses. And they need those businesses to be understood, trusted, and valued by buyers.

Our work lives at the intersection of growth, credibility, and transferability. We focus on what buyers care about, how value is created, and whether it will hold up under scrutiny.

What does
Legacy DNA mean?

Legacy DNA refers to the underlying commercial structure that explains why a business works and whether that value can travel beyond the founder, the current team, or a single growth phase.

We go inside the business to surface that structure, organize it, and make it visible. The result is a commercial story that’s defensible, scalable, and transferable. One buyers can understand, believe, and stand behind.

To us, legacy is both financial and human. It’s enterprise value that rewards the teams who built it, sustains innovation, and creates impact beyond a single transaction.

The Legacy DNA team

We operate as a senior, coordinated team built to
deliver results under pressure.

Our team brings together commercialization strategy,
growth leadership, narrative development, creative execution, AI acceleration, and operational rigor. Every role exists to strengthen decision-making, increase execution speed,
and build credibility where it matters most.

Meet the team

Our team members bring experience from:

Enterprise healthcare organizations
Regulated and highly scrutinized environments
Board-level and investor communications
Growth-stage and PE-backed execution

We’re accustomed to operating alongside executive teams on high-stakes initiatives. The result is a firm that can think strategically, move with speed, and deliver work that holds up in boardrooms, buyer conversations, and diligence reviews.

MEET DR. ROXIE MOONEY
Dr. Roxie Mooney is the founder and CEO of Legacy DNA. She’s a commercialization strategist, operator, and board-level advisor with deep experience in healthtech and pharmacy exits.

Her work bridges doctoral-level rigor and hands-on execution in complex, regulated markets. Her research and practice focus on how healthcare technology is commercialized, scaled, and valued, and how growth stories stand up under buyer scrutiny.
Read more about Dr. Roxie →

Our mission

We help mid-market and PE-backed healthtech and pharmacy leaders transform complexity into clarity, align commercialization with execution, and create enterprise value that lasts beyond a single growth phase or exit.

Our vision

A healthcare ecosystem where innovations capable of improving lives reach scale because the companies behind them are built, positioned, and valued to endure.

Milestones and exits

Four exits. Billions in enterprise value. One repeatable approach.
Helped scale BioPlus
Specialty Pharmacy from
$750M→ $2B
leading to two acquisitions.
Guided mid-market
healthtech leaders from
$50M to $500M
trajectories.
Applied proprietary
frameworks that compress
growth cycles from
years to quarters.

The Legacy DNA formula:
Speed. Clarity. Impact.

Speed

We compress timelines
without sacrificing rigor.

Clarity

We ensure everyone (customers, employees, boards, buyers) understands what the business does, why it wins, and why it will continue to win.

Impact

Outcomes are tied to enterprise value. Growth, credibility, and valuation move together.

Human expertise,
accelerated by AI

Healthcare doesn’t reward shortcuts.

Pure AI solutions move fast but fail under scrutiny. They lack sector judgment, regulatory awareness, and the credibility needed in complex buying environments.

Legacy DNA uses AI to accelerate insight, pattern recognition, and execution speed. At the same time, our human expertise brings judgment, accountability, and trust.

This balance helps us move quickly while producing quality, scalable work.

Our AI-Augmented Operating Model

We embed AI systems into our workflows to accelerate research, insight generation, and execution, while maintaining senior-level human oversight at every decision point.

AI systems embedded across our work:

Strategy & Research Systems
Accelerate market research, synthesis, and strategic option modeling so leaders can move faster with confidence.
Market & Competitive Intelligence Systems
Continuously monitor competitors, category shifts, and market signals to inform positioning and growth decisions.
Content & Narrative Acceleration Systems
Support rapid drafting, testing, and iteration of messaging, thought leadership, and customer-facing content.
Analytics & Insight Systems
Surface patterns, performance signals, and growth insights faster than manual analysis alone.

All AI systems are designed, governed, and reviewed by senior LDNA leaders. Final strategy, recommendations, and deliverables are always human-owned and client-approved.

Schedule Your
Strategic Fit Call

Legacy DNA works with leaders who are serious about exit readiness and outcomes.

If our perspective resonates with you, let's have a conversation about whether there’s real alignment and whether it makes sense to work together.

Book my Strategic Fit Call