Built for growth, scale, and exit outcomes
We work with founders, executive teams, and private equity operators who already have strong businesses. And they need those businesses to be understood, trusted, and valued.
Legacy DNA builds the commercial systems that let mid-market PE-backed and independently owned healthtech and pharmacy companies grow, scale, and exit at a premium.
Book a Strategic Fit Call →
Every business has a commercial DNA. Most companies never fully unlock the value within it.
Legacy DNA refers to the underlying commercial structure that explains why a business works and whether that value can travel beyond the founder, the current team, or a single growth phase.
Our work spans grow, scale, and exit: the position and demand engine that drive growth, the systems that let it scale beyond the founder, and the business a buyer pays a premium for.
Founded by Dr. Roxie Mooney →
OUR MISSION
To build commercial systems that turn growth into enterprise value that lasts beyond a single growth phase, leader, or transaction.
OUR VISION
A healthcare ecosystem where companies capable of improving lives reach the scale and outcomes they deserve, because they were built to last.
16+ years. Four successful exits.
One repeatable approach.
$750M → $2B
BioPlus scaled to two acquisitions
$50M → $500M
Mid-market healthtech trajectories guided
100+
Healthcare/healthtech product launches supported
"Roxie didn't just observe from the edges. She helped us translate complexity into clarity and made sure the decisions we were making supported not just the next quarter, but what the company would be worth when it was time to hand it to someone else."
— Mark Montgomery, Former CEO, BioPlus Specialty Pharmacy
Senior-led. Not delegated.
Legacy DNA is a small, senior-led firm. We work with a limited number of companies each year — by design. Every engagement is led directly by Dr. Roxie Mooney and senior team members with direct healthcare exit experience. There is no junior handoff, no account management layer, and no project team you haven't met.
Enterprise healthcare Regulated environments Board-level communications PE-backed execution
Speed. Clarity. Impact.
We recognize our clients are running businesses. They don't have time for long intake processes, weekly status meetings, or deliverables that take six weeks to produce a first draft. Our process is designed for the pace of a scaling company: rapid diagnostic, clear scoping, weekly working sessions, and deliverables that arrive ready to use.
Rapid diagnostic
Clear scoping
Weekly working sessions
Deliverables ready to use
YOUR NEXT STEP
Schedule your Strategic Fit Call
A 45-minute conversation with Dr. Roxie Mooney. We’ll talk through where growth might be breaking, what the pattern looks like, and whether a deeper engagement makes sense.
No pitch. No pressure. Just clarity.