A team built to deliver clarity, credibility, and enterprise value
Our team brings together commercialization strategy, growth leadership, narrative development, creative execution, AI acceleration, and operational rigor. Every role exists to strengthen decision-making, increase execution speed, and build credibility where it matters most.
Leadership & Senior Advisors
-
Dr. Roxie Mooney
FOUNDER & CEO
Commercialization strategy · Exit leadership · Board-level advisory -
Emily Hext
STRATEGIC GROWTH ADVISOR
Growth strategy · PE-backed execution · Enterprise marketing -
Wendy Bacigalupi, MSc
DIRECTOR OF HEALTHCARE COMMUNICATIONS & EDITORIAL STRATEGY
Narrative strategy · Regulated markets · Healthcare comms -
Brenda A. Barham, MFA-CWE
DIRECTOR OF MARKETING INTELLIGENCE & NARRATIVE STRATEGY
Storytelling · Brand strategy · Healthcare -
Amy McIntyre
VISUAL STORYTELLER
Visual strategy · Creative systems · Healthcare -
Amanda Gaid
DIRECTOR OF CONTENT & DIGITAL STRATEGY
Content strategy · Digital · Thought leadership
Human expertise,
accelerated by AI
Healthcare doesn’t reward shortcuts.
Pure AI solutions move fast but fail under scrutiny. They lack sector judgment, regulatory awareness, and the credibility needed in complex buying environments.
Legacy DNA uses AI to accelerate insight, pattern recognition, and execution speed. At the same time, our human expertise brings judgment, accountability, and trust.
This balance helps us move quickly while producing quality, scalable work.
Our AI-Augmented Operating Model
We embed AI systems into our workflows to accelerate research, insight generation, and execution, while maintaining senior-level human oversight at every decision point.
AI systems embedded across our work:
Strategy & Research Systems
Accelerate market research, synthesis, and strategic option modeling so leaders can move faster with confidence.
Market & Competitive Intelligence Systems
Continuously monitor competitors, category shifts, and market signals to inform positioning and growth decisions.
Content & Narrative Acceleration Systems
Support rapid drafting, testing, and iteration of messaging, thought leadership, and customer-facing content.
Analytics & Insight Systems
Surface patterns, performance signals, and growth insights faster than manual analysis alone.
All AI systems are designed, governed, and reviewed by senior LDNA leaders. Final strategy, recommendations, and deliverables are always human-owned and client-approved.
YOUR NEXT STEP
Schedule your Strategic Fit Call
It’s a practical conversation to determine whether the Enterprise Value Creation System™ fits your situation and what will most effectively strengthen your valuation.
No pitch. No pressure. Just clarity.