Dr. Roxie Mooney, DBA
Founder & CEO, Legacy DNA | Author, Winning in Healthcare
Dr. Roxie Mooney has spent more than 20 years inside some of healthcare's most complex and high-growth environments — at the inflection points where strategy has to become execution and execution has to become enterprise value.
She is the founder and CEO of Legacy DNA and the creator of the Enterprise Value Creation System™ — a proprietary framework developed from direct experience inside healthcare growth and exit environments. She is also the author of Winning in Healthcare: How the Best Builders Turn Growth Into Enterprise Value, published by Legacy DNA Press.
HER BACKGROUND
Doctoral-level rigor. Operator-level experience. Both in the same room.
Dr. Roxie holds a Doctor of Business Administration (DBA) with a research focus on how healthcare technology is commercialized, scaled, and valued. Her academic work and her operational experience aren’t separate things, the EVCS was built from both.
Credentials
Education
DBA, Doctor of Business Administration
Founder & CEO
Legacy DNA
Creator
Enterprise Value Creation System (EVCS)
Host
The Health Innovators Show
Author
Winning in Healthcare (Legacy DNA Press)
Author
How Health Innovators Maximize Market Success (2019)
Work directly with Dr. Roxie
HER WORK
20 years at the intersection of commercialization strategy and enterprise value
Dr. Roxie's work lives at the intersection of two things most healthcare companies try to manage separately: how the business grows commercially, and what it becomes worth. She has operated at that intersection across more than 100 healthtech launches, four successful exits, and hundreds of leadership conversations where the gap between growth and valuation was the central challenge.
SUCCESS STORY
Her most documented engagement is BioPlus Specialty Pharmacy — where she supported 13 consecutive quarters of growth, revenue expansion from $750M to $2B, a 202% increase in gross profit, and two premium exits: Nautic Partners and Elevance Health.
DEEP EXPERIENCE
She has also supported mid-market healthtech companies from early growth through acquisition, helping leadership teams build the commercial clarity, proof, and narrative that buyers and boards require — before the pressure of a transaction exposes what wasn't built.
THE BOOK
Winning in Healthcare
Published by Legacy DNA Press, Winning in Healthcare is Dr. Roxie's account of eleven real healthcare growth stories — and the single pattern that separates the companies that became truly valuable from those that merely grew.
The book introduces the Enterprise Value Creation System™ through the real decisions behind companies like BioPlus Specialty Pharmacy, Incredible Health, Guardant Health, AKASA, and Babylon Health. It’s the first complete documentation of the framework Dr. Roxie developed from years inside real healthcare exits.
"Most healthcare companies grow. Very few build something that holds. Winning in Healthcare is about what that difference actually is."