Kobi Bell brings a builder's mindset to Legacy DNA, with 9+ years spanning B2B SaaS, franchise ownership, and nonprofit marketing. She turns marketing operations into a growth engine, designing lifecycle systems, automated funnels, and campaign frameworks that move buyers from first touch to revenue.

Leading marketing operations for a growth-stage SaaS company, Kobi owned the full customer lifecycle across a 600+ partner network in a complex B2B2C model, influencing over $1.3M in annual revenue through segmentation, testing, and conversion-optimized automation. Earlier, she founded and scaled a fitness franchise into a market-leading location and led marketing for a nonprofit, producing events that drew 20,000+ attendees and a fundraiser topping $250,000.

At Legacy DNA, Kobi focuses on AI-augmented marketing operations: embedding AI into everyday workflows to accelerate research, automate execution, and surface funnel insight, all while keeping human judgment at every decision point. She has been named to Huntsville's Top 40 Under 40.